Savvy Coaching in Marketing + Social Media

At The Collective Savvy, we believe savvy coaching means empowering clients with powerful, practical know-how to run their business. Our team is happy to work with clients individually or in teams–whatever works best for your business! Coaching topics include business, marketing, sales, and practical work/life flow.

Marketing is formulaic, which is not the same as saying that template-based or generic campaigns are effective (they’re not usually). What we mean is that there are three parts to every marketing formula, regardless of business.

Candy is a huge fan of Dan Kennedy, the direct mail marketing guru. Regardless of how you feel about direct mail, you can’t argue with what a man says when he consistently gets paid $25,000-$100,000 to write ONE sales campaign, plus royalties on the business generated by that campaign! Here then, is his representation of the marketing triangle (<– which we operate from).

Once we identify what your market is really like, then we create the best message for them (one that makes them want to fund your next round-the-world cruise), and select the best means of delivering that message.

There are a few key things we believe about marketing for small businesses like yours. Here they are:

• Small business isn’t really all that small.
  The government classifies a small business as one that earns less than $3 million a year. Is that you?
• Small business marketing has to be EFFECTIVE before it’s pretty.
  You may not have a huge marketing budget; if so, you can’t afford to act like the big companies who rely primarily on brand exposure to generate new business and sustain traffic to their doors. Your marketing has to work hard!
• Small business marketing has to be precision-targeted.
  A highly selective, correctly targeted list will almost always garner a better response for your business than a generic list, in which you have to hope that the shotgun blast will hit something.
• Small businesses marketing to consumers need a different approach than small businesses marketing to other businesses.
  B2B marketing is much different than B2C marketing, and we’re good at both.
• Smart small business owners recognize the supreme importance of a comprehensive strategy for marketing.
  Small businesses nearly always experience better growth with a full-on strategy that encompasses print and electronic media, plus guerrilla tactics and good public relations efforts.

“[Coaches] provide a different set of eyes for you. They can see from the outside.” -Entrepreneur.com

Here are three ways The Collective Savvy can champion your company and save you time, money, and effort!

Marketing + Social Media Coaching

Looking for someone to help plan your marketing efforts? Wishing you had someone really in tune with your business to brainstorm with and bounce ideas around?

We can help your business thrive this year by through our coaching skills in marketing, social media, general business, sales, and more!

For as little as $200 you can get started on the pathway to greater success in your business! Email us today!

Think Tank Business Mentoring

One of the most beneficial things we have done for ourselves at The Collective Savvy is to set up a think tank of small business owners in a variety of industries. Business problems get solved, connections are made that often create new business for the think tank members, and the common obstacle business owners face of feeling isolated is broken down.

We will soon be setting up additional think tanks for our clients to participate in with us. Each think tank is limited to 5 or 6 business owners, and for a small monthly fee members can bring business and marketing challenges to the group for dedicated, savvy problem solving. Stay tuned for the launch of these new groups and watch for one in your area!

Marketing + Social Media Management

Looking for a comprehensive marketing solution for your business? Wishing you had someone to manage your social media and marketing efforts full-time?

Now you can enjoy all the benefits of adding a marketing expert to your team without the expense of another salary + insurance!

In addition to individual marketing and design services, we offer fully customizable, comprehensive annual packages with a variety of services built in. Whether you just want help setting up your social networking account, determining your social media strategy, or managing all of your integrated marketing efforts, we can help!

Contact us today to customize just the right amount of marketing assistance. Management packages begin at $750/month.

“I hired Candy and her [one-time] partner Cassie to add functionality to my Facebook page. I couldn’t be more pleased with their depth of knowledge, high standards of professionalism, and great sense of humor. I’ve already contracted them to help in other categories of social media. Highly recommended.” -Allen, Owner at Allen Birnbach Pictures

The Collective Savvy Process

Are you wondering how to reach the goals you’ve set for your business? Unsure how to get the word out and generate new business? Spend a couple hours with us and we’ll apply our knowledge to your business.

Here’s how it works. We start by working through a comprehensive questionnaire which gives us a detailed snapshot of your business, your clients, and your goals.

Then we help you clarify what you want from your business. We’ll ask you questions like:

• How do you want to grow?
• How can we help you maximize your repeat business?
• Are you happy with your client base?
• Who are your clients and why do they buy?

Based on your answers, we’ll recommend specific and practical actions. And, if you want, we’ll help you implement that marketing action plan.
Ready to get started? Contact us today!