Savvy Graphic Design

Design Overview

Good design is what makes marketing effective. Once you know your target audience and the key messages, design takes over and implements the medium or channel portion of the marketing triangle.

Good design is everywhere and so is bad design. Whether you do it yourself or hire someone to manage the process for you, there are two keys:

• A pretty design by itself is not enough.
• The design must enhance the message and be appropriate to the target audience.

That said, there are many ways to go about creating stylish design. You can spend hours of your own time manipulating Photoshop or InDesign (or another layout program). You can ask your cousin or a friend of a friend to help you out. Or you can hire a professional. Each of these methods can work just fine, depending on the result you want to achieve.

Hiring a professional who’ll stand back and objectively evaluate your marketing goals and design for those goals is almost always the best business decision.

Doing it yourself can save you money, but what’s your time worth? The 10 hours you spend laboring to create a business card may cost you more than spending a couple hundred to have a professional spend an hour or two designing it for you.

Asking a relative or friend to help you out can also save you money, but effective design has to clearly state your message in a way that’s appropriate to your target audience. That requires expertise with marketing as well as in design.

This is what Entrepreneur.com has to say about design:

“This is a smart business decision that’ll save you money–you must have a well-defined central message before making an investment in website or collateral development, or you’ll find yourself endlessly revising your materials.” -Entrepreneur.com

Concierge Graphic Design Services

Want your business cards, brochures, promotional pieces, and social media profiles to have the same “look and feel” as your website? We can do that, no problem!

Ready to finally start that newsletter but don’t want to mess around with the design and management? We can help you with that, too. We’re good at designing print or email newsletters, and we’ll even manage them for you (you write the content)!

We can design and connect you to a designer and printer for:

• Logos
• Stationery (Letterhead & Envelopes)
• Business Cards
• Brochures
• Posters
• Postcards
• Newsletters
• Magazines
• Book Covers
• And more!

See our design portfolio. Our team will make your brand come alive both online and in print. Ready to begin? Contact us today!