Savvy Strategy

“Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat.” -Sun Tzu, The Art of War

We believe strategy is at the core of all marketing efforts. Two common mistakes many business owners make are not making marketing a priority and  jumping into marketing endeavors without a strategy, which, as Candy likes to say, is like firing a shotgun blast and hoping you hit something!

The Collective Savvy Process

At The Collective Savvy, our concierge team of marketing experts works directly with our clients to establish the most effective marketing strategy for your business.

Here’s how it works:

1. We start by working through a comprehensive questionnaire which gives us a detailed snapshot of your business, your clients, and your goals.
2. Then we help you clarify what you want from your business. We’ll ask you questions like, “Do you want to grow? Do you want to improve your repeat business? Are you happy with your client base?”
3. Based on your answers, we’ll recommend specific and practical actions. And, if you want, we’ll help you implement that action plan.

Effective strategy planning takes research, time and collaboration in order establish the strategy that is ideal for your business. We will listen to what you have to say, explore your goals and ideas, and put together the strategy to drive your marketing efforts, and campaign initiatives in order to increase sales.
Here are a few areas in which we and our partners can help you grow your business!

Marketing + Social Media Custom Planning

We conduct a SWOT Analysis in order to identify your business’s strengths, weaknesses, opportunities and threats. We then work through our tried and true marketing planning process to breakdown the essential elements needed for your custom marketing plan and identify your market position, target audience, objectives, goals, timelines and evaluation methods. We always collaborate with our clients to build their marketing plan to empower them for success! Learn more.

Brainstorming

One of the common things that business owners and marketing directors struggle with is being too close to their project. This often impedes the creative process when it comes to marketing. The Collective Savvy truly takes a collective approach to jump-start the brainstorming process with two marketing experts and your team in order to generate ideas that will propel your marketing and business. We are happy to come in and run a brainstorming session with our savvy method, or sit with your team to brainstorm together to provide fresh insight and suggestions. Learn more.

Campaign Creation

Now comes the fun part for most clients – campaign creation! Campaigns can run on varied timelines, using a variety of marketing channels and powerful messaging to drive results. The Collective Savvy works with our clients to create campaigns that work best for your brands and goals so that you are happy and on a trajectory for success. Learn more.

Ready to get started? Contact us today!

Marketing + Social Media Management

Looking for a comprehensive marketing solution for your business? Wishing you had someone to manage your social media and marketing efforts full-time?

Now you can enjoy all the benefits of adding two marketing experts to your team without the expense of two salaries + insurance!

In addition to individual marketing and design services, we offer three comprehensive annual packages, each with a variety of services built in. Whether you just want help setting up your social networking account, determining your social media strategy, or managing all of your integrated social media marketing efforts, we can help!

Contact us today to customize just the right amount of marketing assistance. Packages begin at $750/month with payment plans available.

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